News & Press

"Gym guru David Barton has returned to Manhattan’s Chelsea neighborhood with a reinvention of the same space his fitness facility occupied until a decade ago."

"The building’s design was inspired by the 1927 German science fiction film “Metropolis.” Barton worked with architects Charles Renfro and Stephen Alton, as well as creative collaborators Peter Brescia"

"Known for pioneering gyms with the tagline "Look Better Naked," the fitness guru returns with a new club for Manhattanites."

"The 35,000-square-foot space proposes a scientific approach to health and training through new technologies chosen by Barton, a trailblazer in the luxury fitness space."

"Gym U is now officially open, a fitness concept by David Barton that promises to be his most revolutionary gym to date, with three floors that will make any..."

"David Barton discusses: Developing Disruptive Brands and Creative Allure Based on Loyalty and Identity Affiliation during his talk at the Entrepreneurship Celebration at Cornell University."

"Gym titan David Barton is back: bigger, better, and bolder than ever taking over the sprawling gym on 215 W. 23rd that once bore his name."